Lynk & Co O2 Global Launch

During the Lynk&Co O2 Global Launch event in Amsterdam, organised in collaboration with Ubiquity, Mass Movement, Revolve Concept and Renegade, Pfadfinderei developed the spacial concept, visual direction, site-specific installations and content production.

The brand’s “born digital” style signature offered a vast playground for visual concepts and graphical compositions, addressing a young and urban generation.

Bold, urban and digital, the visuals supported the show performances directed by Christian Storm, as well as the entire concept and communication of the Lynk&Co brand.

Concept, creative direction & production by Pfadfinderei Berlin.

I was part of the design and production team, as well as the on-location production team.